Starting your very own business online is easy, but maintaining it and making sure that it goes up the ranks is a different story. Most small business owners today have the luxury of setting up a free website with free promotional benefits to get their dream business rolling. However, a lot of people fall into so many advertising traps that they end up losing a lot of money even before earning it, and the worst part of it is they don’t have their websites crawled up to the higher ranks.
One key step here is using SEO or search engine optimization. While most people don’t fully understand what it is or how it works, a lot of people believe that it’s somehow illegal.
SEO, in general, is a term that pertains to the process of boosting or optimizing a website to allow search engines to index its contents and crawl it up to the top ten ranks of the first page for every search-related result. There are two types of SEO, namely “proper” SEO and the other is “deceptive” or Blackhat SEO.
Proper SEO means using the right practices without breaching any legal or copyright guidelines. This often involves creating good quality content, making use of relevant links and original articles.
On the other hand, illegal or “Black hat SEO” is an optimization strategy that involves numerous practices; like “link farms” where hundreds of interlinked websites point links to one another serve the sole purpose of optimization, “doorway pages” are landing pages that are specifically created for search engines to see and is usually not visible to people, “keyword stuffing” is a traditional form of SEO where bloggers usually stuff their webpages with multiple keywords pointing back to a particular landing page. All these practices are considered illegal because of plagiarism and the main purpose of promoting links and websites for the sole cause of optimization.
Some SEO techniques are not totally considered illegal, like article spinning. Article spinning is the process of rewriting an article or using a spinning tool to automatically create multiple re-written copies of a certain article to generate more content in your website. Various spinning tools like Spin Rewriter are programs that offer spinning functions to make the job a lot easier. There are forums with Spin Rewriter review discussions that help bloggers maximize the use of it. Other online reviews also provide detailed information on other useful spinning tools like TBS and Instant Article Factory.
Article spinning is totally legal, it only becomes illegal when people make use of other people’s articles without due consent, like in the case of plagiarism. In spinning, making use of your own original articles is totally authorized.
There are loads of SEO tools out there in the market today. SEO optimization is still one of the most effective and controversial ways to help websites crawl up the ranking ladder and it’s up to us to make sure that we take full responsibility of our actions and make sure that we don’t end up using quicker but illegal ways of achieving our goals.