The best website templates for businesses are those that encourage customers to buy products or get the services from them. A clear call to action button would be a lot better than having numerous contrasting buttons on their home page. A perfect example would be http://www.containersfirst.com.au which has a clear call to action, “Get an online instant quote”.
If you were the customer, this would be appealing to you because of the free service that you will initially get. This is just one of the features that a business owner should have in their company website. Now, let’s move on to the other more important features of a website template.
Easy To Modify
First of all, a website’s template must be easy to customize or update, especially for no profit organizations or small businesses that don’t have enough resources to get a group of web designers to update their business website on a regular basis.
Friendly To Search Engines
It would help a lot if the template used is search engine friendly in a way that it would be easy to put slight modifications and insert any type of graphics or content. With this template, it is also cost effective. Plus, the business owners can concentrate more on getting results rather than putting in a lot of wasted effort into building a website that isn’t as profitable as it should be.
It must be attractive enough for people to want to look at it longer. Better if it is in line with the nature of business. Stay away from cluttered info and complicated navigation buttons.
You can go a long way if you make your website as interactive as possible. Such as encouraging your online visitors or prospective clients to share your website, ask questions and even leave comments on some articles. This could be a very good excuse and reason for them to keep coming back to your website. Some websites can go as far as having integrated email auto responders. This builds your database of possible clients and current clients.